Modernizing a Micheline Starred Restaurant Mobile Application
With user-centered approach, the goal was to create a clean mobile interface that balances aesthetic appeal with smooth usability, while maintaining a strong brand identity centered around warmth, appetite appeal, and trust.
New York USA
2025
Hospitality & Food Service
$100 million (2025)
50+
Challenge
The original platform had an outdated interface that was difficult to navigate, causing frustration among users. The complex workflows and lack of clear visual hierarchy made it challenging for users process and monitor their orders effectively. Our task was to simplify the user journey, reduce cognitive load, and incorporate modern design principles to make the platform more user-friendly and visually appealing.
Results
Post-redesign, user engagement significantly increased with a 38% reduction in task completion time and a 30% decrease in user error rates. User satisfaction ratings improved from 3.2 to 4.6 stars. The streamlined workflows and modern interface resulted in a 45% increase in completed orders within the first six months of the launch.
Process
Research & Discovery: We conducted user interviews, and competitive analysis to understand common pain points in restaurant mobile apps, long checkout flows, cluttered menus, and unclear order customization and used these insights to shape our design priorities.
Information Architecture: Based on the research findings, we mapped the full user journey, from discovering a dish to confirming an order, and reconstructed the navigation so browsing, filtering and cart management felt intuitive at every step.
Wireframing & Prototyping: We designed low-fidelity wireframes to help us test different layouts for the menu, dish detail pages, and cart flow. Interactive prototypes let us validate the ordering sequence before moving into visual design.
Usability Testing: We conducted usability tests with a diverse group of users to observe how they browsed the menu, customized items, and completed checkout, refining tap targets, spacing, and flow based on their feedback.
Visual Design & Style Guide: We built a warm, appetite-driven visual language, rich yellows and deep neutrals, bold food photography, and clear typography, then documented it in a style guide to keep brand consistent across every screen.
“ Working with the team transformed how our customers experience Yellow City Restaurant. The app feels warm, fast, and true to who we are, our regulars notice the difference everytime they order.”
Gladys Robert
CEO, Co-founder | Yellow City Restaurant
Conclusion
The modernization of the Yellow City Restaurant Mobile App shows how thoughtful UX and a distinctive visual identity can turn a routine task, ordering food into an experience that feels effortless and inviting. By focusing on clarity, flow, and brand warmth, we helped create an app that customers genuinely enjoy using, from first browse to final bite.